Flavius Pricop

We had the pleasure of working with an amazing accountant and finance specialist dedicated to offering top-notch advisory services.

Brand design

Packaging

Logo design

Naming

Accountant and Finance Specialist - Made by Obelisk Agency
Accountant and Finance Specialist - Made by Obelisk Agency

The client's target audience includes business owners, individuals seeking financial guidance, and anyone looking to improve their financial management skills.

Accountant and Finance Specialist - Made by Obelisk Agency

objective.
CLIENT'S VISION.

Our primary objective was to create a brand identity that strikes the perfect balance between professionalism and approachability. The brand needed to exude confidence while remaining inviting and welcoming to potential clients, providing a suitable environment for their financial journey.

Our client envisioned a brand identity that reflects their expertise and reliability as a finance advisor while breaking the stereotype of traditional and unapproachable accountants. They wanted their brand to appeal to a wide range of individuals, from seasoned business owners to those new to financial management.

Accountant and Finance Specialist - Made by Obelisk Agency
Accountant and Finance Specialist - Made by Obelisk Agency
Accountant and Finance Specialist - Made by Obelisk Agency
Accountant and Finance Specialist - Made by Obelisk Agency

BRAND STRATEGY.

We adopted a strategic approach to understand the client's vision and targeted audience. We conducted thorough research on the financial industry, competitive analysis, and gained insights into the client's unique selling points.

Accountant and Finance Specialist - Made by Obelisk Agency
Accountant and Finance Specialist - Made by Obelisk Agency
Accountant and Finance Specialist - Made by Obelisk Agency

COLOUR PALETTE.
LOGO DESIGN.

To create the desired balance between professionalism and approachability, we chose a carefully crafted colour palette. We opted for a combination of blue and beige, as blue represents trust, reliability, and stability, while beige adds a warm and approachable touch. This combination would resonate well with both corporate clients and individuals seeking financial guidance.

The logo design was meticulously crafted to capture the essence of the client's expertise and friendly approach. It featured a clean and modern typographic treatment with a custom-designed icon. The logo we designed beautifully encapsulates the brand's name initials while elegantly conveying the values and personality of the brand.

Accountant and Finance Specialist - Made by Obelisk Agency

BRAND VOICE & MESSAGING.
COLLATERAL DESIGN.

By emphasising "together" in the strap line and infusing the brand voice with a sense of collaboration, we aimed to establish a strong bond between the accountant and their clients. This reinforces that financial success is a shared journey, combining expertise and client aspirations to build a stronger financial future. Through consistent communication, we ensured clients feel empowered and supported, solidifying the brand as a trusted partner in their financial endeavours.

The brand identity was consistently applied across various collateral materials, including business cards, letterheads, envelopes, price lists, and social media graphics. We ensured that each element reinforced the brand's message and visual identity.

The brand identity we crafted successfully achieved the client's objectives. The accountant and finance advisor now has a brand that instills trust, professionalism, and approachability. The balance between blue and beige in the colour palette conveys a sense of confidence and warmth, making potential clients feel at ease during their financial journey.

The cohesive brand identity allowed our client to differentiate themselves in a competitive market, attracting a wide range of clients, from established businesses to individuals seeking financial guidance. The client's brand became synonymous with expertise, reliability, and friendly service, positioning them as a go-to finance advisor.

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Flavius Pricop
Accountant and Finance Specialist

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OBELISK AGENCY

An apolitical, independent, boutique design agency, busy crafting brands and digital experiences

Always independent.

Always creative.

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Iași, România

Let's talk about: Logo design, Website design, Graphic design, Poster design, Startup MVP, Creative direction, Strategy, Enterprise UX, Feedback and Audits, Generic User experience and User interface, Mobile app design, Web app design

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